Mega Motor renews partnership for BYD Karachi Marathon 2027

Mega Motor Company (MMC), the official partner of BYD in Pakistan, has renewed its partnership for the BYD Karachi Marathon for the second consecutive year, reaffirming its commitment to supporting the growth of running in Pakistan and creating opportunities for local athletes. As part of the renewed partnership, MMC will also launch She Runs, a corporate social responsibility (CSR) initiative designed to encourage and support women's participation in running ahead of the BYD Karachi Marathon 2027, scheduled for January 3. The BYD Karachi Marathon, Pakistan's first World Athletics-Certified marathon, brings together local and international runners while providing Pakistani athletes with a platform to compete against globally recognized standards. Through its Vision 2032, the marathon also aims to establish a pathway for Pakistani runners to qualify for major international marathons and, ultimately, the Olympic Games. Through She Runs, MMC will fund a structured 10-week marathon training programme for 10 selected women from Karachi. Participants will receive support across endurance training, nutrition, physiotherapy, safety and well-being, providing them with the preparation and resources needed to take on the race. Talking about the She Runs initiative, Anum Abdullah, Senior General Manager – HR, Admin & CSR at Mega Motor Company, added: 'At Mega Motor Company, we believe that empowering women begins with creating opportunities for them to realise their potential and pursue their ambitions. Through She Runs, we aim to make marathon running more accessible to women by providing 10 aspiring runners from Karachi with the structured training, guidance and support they need to prepare for and complete a full marathon. The initiative reflects our commitment to creating meaningful opportunities for women to challenge their limits, build confidence and achieve goals they may not have otherwise considered within reach.'