As engineering organisations grow, something interesting happens.
The number of developers increases.
The number of services increases.
The number of cloud resources increases.
The number of tools increases.
And eventually, a simple question becomes surprisingly difficult:
'What is the right way to build and deploy a new service?'
A developer might need to decide:
At a small company, these decisions can be handled through conversations.
At hundreds or thousands of engineers, that approach doesn't scale.
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