In the 10th episode (aired Getsuku ) of " Blossom, " the NHK Asadora drama series for the second half of 2026 starring actress Shizuka Ishibashi (NHK General, Monday-Saturday, 8:00 AM, etc.), what scene captivated viewers the most? We examined the minute-by-minute changes in "attention level" (according to REVISIO, Kanto region, preliminary figures), which indicates the percentage of viewers glued to the screen, and found that the peak was 70.6% at 8:02 AM.
" Blossom" is a story modeled after Chiyo Uno(1897-1996), a writer who lived through the Meiji, Taisho, and Showa eras in pursuit of freedom. It depicts the life of the protagonist, Tama Hano (played by Ishibashi), who finds "fragments of happiness" even amidst hardship and constantly pushes forward, encouraging others along the way.
The data used is REVISIO's proprietary "Attention Level" index (Kanto region, preliminary figures), which surveys program and commercial viewing habits in 2,000 households in the Kanto region and 600 households in the Kansai region. A dedicated device equipped with a human recognition sensor constantly measures whether people are looking at the television screen, and calculates the percentage of people in front of the television who were paying close attention to the program.
◇In a state of confusion, Seiji brandished a kitchen knife and ran outside.
In episode 10, Seiji (Atsuro Watabe), delirious from seeing a vision of himself, runs out of the house despite Tama's (Ishibashi) attempts to stop him. Tama and Ryo (Ryoko Kuninaka) chase after him. As Seiji continues to rampage through the town, he leaves Tama with a certain message as she tries to stop him. Tama continues to ponder the true meaning of Seiji's words. Then, during the New Year's celebration at the Hano family home, Tama is invited by Ume (Honoka Matsumoto) to go out to play with her younger brother and sister.
The level of attention on this day showed an unusual graph, being high at the beginning and then declining from the middle onwards. A notable feature was that it started to rise slightly just before the ending.
◇The peak was the moment when Seiji finally regained his sanity.
The peak of interest in the 10th episode was at 8:02 AM, reaching 70.6%. This directly reflected the trend from the previous day's 9th episode, which peaked at 69.8% at 8:14 AM. However, while 8:14 AM is often the peak, it's truly unusual for the interest level to carry over to that point, as viewers' enthusiasm usually cools down after a day.
In the ninth episode, around 8:14 AM (69.8%), Seiji sits up in bed and asks his reflection in the glass, "Who is that?" Then, a vision of himself in his dignified state before he was confined to his sickbed appears before him. The vision calls Seiji "shabby" and approaches him. In a state of confusion, Seiji picks up the kitchen knife he had placed down and runs out into the garden. It was a chilling scene of Seiji.
The beginning of the 10th episode that day (8:00 AM, 64.4%) was a continuation of Seiji running out into the garden. Having seen a vision of himself, Seiji, disoriented, ignored Tama's attempts to stop him, brandished a kitchen knife in the garden, and then ran out of the house. Tama and Ryo (Ryoko Kuninaka) chased after him. Amidst the falling snow, Seiji ran rampant through the town with the knife in hand.
At 8:01 AM, when the viewership suddenly jumped to 69.9%, Tama desperately tries to stop Seiji, who is brandishing a kitchen knife in the street, repeatedly calling out to him, "Father," and "Let's go home." It's around the one-minute mark that Seiji finally regains his senses and mutters, "What, it's Tama."
Then, at the peak of 8:02 AM (70.6%), Seiji pulls Tama into an embrace and whispers repeatedly in her ear, "I don't want to die." It's a memorable scene as Tama, tears streaming down her face, accepts Seiji's words. It was a moment when viewers' interest naturally peaked, wondering how Seiji's delirium, which had continued since the previous day, would be resolved.
◇Even after death, Atsuro Watabe, who played "Seiji," continued to capture the attention of viewers.
Then, around 8:03 AM, the opening sequence with the theme song began. After the opening, around 8:04 AM, the program resumed with Tama gazing at the memorial tablet. Seiji had passed away after that. However, the viewership rating dropped to 66.9%, and continued to decline steadily.
Incidentally, the viewership rating rose by about 5 points at 8:14 AM, just before the ending, to 65.5%. Maintaining this momentum, it reached 68.5% at 8:15 AM when the morning information program "Asaichi" began. Watanabe, who plays the role of Seiji, suddenly appeared on screen as a guest on the Friday regular "Premium Talk" segment. Since it had been announced that Watanabe would be appearing on "Asaichi" that day, the viewership rating may have started to rise just before the ending as people began to watch him.
Even after their deaths, Seiji and Watanabe continued to captivate viewers' attention. (Text by Hiroki Sasamoto / MANTANWEB)
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