Fluencify raises $4.3M pre-seed after hitting $2M ARR in just six months with its agentic AI creator platform

Fluencify has raised $4.3 million in pre-seed funding after its creator marketing platform crossed $2 million in annual recurring revenue just six months after launch, an unusually early revenue milestone for a startup still at the pre-seed stage. The Stockholm-based tech startup is betting that AI agents can handle much of the grunt work behind creator marketing. Brands tell Fluencify what they want from a campaign, then its software handles creator discovery, matching, outreach, replies, briefs, scheduling and payments across more than 85 countries. The round was led by Nordic venture firm byFounders, with participation from Wave Ventures. Fluencify said the round was oversubscribed and will use the fresh capital to hire engineers in Stockholm, open an office in New York and build its U.S. sales operation. Founded in 2025 by Erik Romdhane, Isaac Norin and Sam Stones Hälleberg, Fluencify says more than 13,000 active creators now use its platform. Its customers include consumer and prosumer software companies across AI, productivity, education and consumer apps. The startup says the brands it works with have a combined market capitalization of roughly $30 billion. From the creator economy to automating it What makes Fluencify's story more interesting than the typical AI marketing pitch is where its founders came from. Romdhane started working in creator marketing in his teens, later co-founding and selling an influencer agency at 17 after running campaigns for more than 100 brands. Hälleberg experienced the industry from the other side, building an Instagram audience of more than 1 million followers and generating more than 500 million views. Norin and Hälleberg had previously started an AI voice-note app as teenagers. That background shaped Fluencify around a problem the founders had encountered firsthand: creator campaigns require a surprising amount of repetitive coordination. 'From my experience on both sides of the table, as an influencer and running an agency, I found the creative elements of the work were the smallest part. Most of the hours went to finding the right creators, chasing replies, writing briefs, developing content, and paying people across borders. This is work that only scales by hiring. We wanted to build a system so a brand can describe the outcome it wants and get the campaign run end to end, without all the legwork. We're looking forward to scaling into the US with this backing from byFounders,' Romdhane said. Fluencify isn't trying to be another marketplace where brands search through creator profiles and manage campaigns themselves. Its pitch is closer to replacing chunks of the agency workflow. AI agents coordinate the campaign, including finding creators, communicating with them and handling administrative work. The company uses an ambassador model that pairs creators with brands on a recurring basis, rather than relying primarily on one-off sponsored posts. That could give brands a steady stream of user-generated content and give creators more predictable work. Research suggests there's a good reason brands are putting real users at the center of their marketing. According to an Edelman Trust Barometer Special Report, 80% of respondents trust 'a person like themselves who regularly uses the brand' to provide accurate information about it, compared with 58% who said the same about a brand's CEO. Before making a purchase, 59% said what other consumers say about a brand influences them, compared with 50% for what the brand says about itself. Those numbers help explain why user-generated content has become valuable to marketers. Generative AI has made producing marketing material cheaper, putting greater pressure on distribution, credibility and attention. Brands still need people audiences trust to get products in front of potential customers. 'As building products becomes easy, getting the word out about them has only gotten more important. User-generated content is the purest way to do so: users recruit new users,' byFounders partner Magnus Hambleton said. Hambleton is joining Fluencify's board as part of the investment. Fluencify now faces the harder part: proving its six-month revenue surge can survive the jump from early traction to a larger international business. Opening New York gives the startup a direct shot at the enormous U.S. creator economy. Its $2 million ARR milestone suggests brands are already willing to pay for the model. The next test is whether AI agents can turn what has traditionally been a people-heavy agency business into scalable software. Share On Facebook Share On Facebook Tweet It Tweet It