Adidas Just Turned ‘Cars' Characters Into New Football Cleats to Celebrate the Film's 20th Anniversary

Adidas' long-running link-up with Disney and Pixar is suiting up for the gridiron with two just-released cleats fashioned after beloved characters from the 'Cars' franchise in celebration of the film's 20th anniversary. The series' iconic Lightning McQueen and Mater characters have once again been turned into limited-edition footwear, this time in the form of two different Adidas football cleats. Lightning McQueen is represented on the Adidas Adizero Electric 2 (style code KI3681), while Mater's likeness takes shape on the Adidas Adizero Impact 2 Mid (style code KJ2865). Both cleats take similar design approaches, adding animated eyes to the tongues of each boot while adding various graphic and livery details. For Lightning McQueen, this means the red Adizero Electric 2 cleat is covered in flame illustrations with references to Rust-eze and tire-shaped Lightyear eyelets. Reflective details liven up the Lightning McQueen look, while the car's signature number 95 is printed on both the lateral and medial sides. Lightning McQueen's best friend Mater gets a detailed Adizero Impact 2 Mid colorway that's adorned with rust and patina-like details throughout its Mesa brown upper. 'Tow Mater' branding is seen on the heel, while the heel tab is adorned with a tow hook attachment. Disney and Pixar's hit franchise has proven to be a hot commodity in footwear form. 2017's Lightning McQueen-themed Crocs kicked off the craze, and nearly every subsequent launch has been met with enthusiasm from consumers. On Sept. 16, Crocs will continue its hit collaboration with the release of a 'Lightning McQueen Dinoco' Classic Clog. Unsurprisingly, the cleats have been met with high demand, quickly selling through from Dick's Sporting Goods, but it's likely that more releases will follow from adidas.com along with other potential retailers. The Mater Adidas Adizero Impact 2 Mid retails for $110 while the Lightning McQueen Adidas Adizero Electric 2 is priced at $130.