Posta Rangers official explains how Kenya can make football profitable

The standoff has made it difficult for the federation to get the leagues underway and has already seen the season kick-off postponed twice. The sports marketer argues that simply changing the people occupying football offices will not transform the game He insists that meaningful change must begin with a shift in mindset among those running clubs. 'Football will not change because we change the people sitting in the offices. It will change when we change the mindset of those running the clubs. It will take two generations of strong, professional football administration to fundamentally transform our football ecosystem,' he explained to Mozzart Sport. Kunga believes the league needs at least 10 experienced club CEOs with a broader understanding of the football business, particularly in areas such as governance, commercialisation, revenue generation, player development, sponsorships, branding and sports business. 'It will take at least 10 experienced club CEOs who understand football beyond the pitch, CEOs who understand governance, commercialisation, revenue generation, player development, sponsorships, branding and the business of sport, to genuinely transform the league,' he added. He has also challenged club chairmen to change how they view their players, arguing that footballers should be treated as the most valuable assets within their clubs rather than placing greater emphasis on offices, stadiums, club badges or shirts. 'And it will take time for some club chairmen to understand one fundamental truth: the most valuable asset in your football club is the footballer. Not the office, not the stadium, not the club badge, not even the shirt,' he said.