Google allows users to remove visible watermark from AI-generated content

Google said on Friday that users can now remove the visible watermark from its AI-generated images, videos and songs. The company said the change will not affect the invisible SynthID watermark or metadata linked to the C2PA standard. Josh Woodward, Google's vice president for Gemini, said on X that the option will be available for the Nano Banana, Omni and Lyria models. The setting to switch off the visible watermark is available in Gemini and Google's video editor, Flow, while support for Search is coming soon. Google said the change reflects the need to give users greater creative control, as visible watermarks can make AI-generated content less useful for professional and creative work. The company said identifying AI-generated content remains important. 'While the visible watermarks are now optional, invisible SynthID watermarks and C2PA metadata are still being used for transparency,' Woodward said. He added that users can still use Gemini or Search to check whether an image was generated by AI. The feature is being rolled out in the coming days. Once available, users can go to Settings > Media Watermark to switch the visible watermark on or off. Google is also open-sourcing a new library called Credentio, which allows developers to add a local validation mechanism to their apps.