SHREE Opens Hyderabad Store, Plans 25 More in Telangana

Women's ethnic wear brand SHREE has opened its first retail store in Hyderabad and plans to add 20 to 25 more stores across Telangana over the next two years as part of its retail expansion in the state. The store was inaugurated by Ramya Kailasa, Femina Miss India Telangana 2026, along with SHREE Co-founders Sandeep Kapoor and Sheetal Kapoor. Located at TNR North City Mall, the 1,500 sq. ft. outlet offers SHREE's range of women's ethnic and contemporary wear, including sarees, kurtas, kurta sets with dupattas, kurtis, tunics, co-ords, wide-leg pants and leggings. The collection includes fabrics such as cotton, linen, Banarasi silk and chiffon, with products designed in-house and sold under SHREE's private label. SHREE currently operates more than 130 stores across India and international markets. The brand has an established customer base in Telangana through its online presence and has sold more than 7.5 million outfits to date, reaching over 2.5 million households nationally. The brand sells through its own website and online marketplaces including Myntra, Amazon and Nykaa Fashion. Its international retail presence includes stores in Dubai, Abu Dhabi, Sharjah and Riyadh. Sandeep Kapoor, Chairman and Managing Director, SHR Lifestyles Pvt. Ltd., said the company's existing online customer base in Telangana supported its decision to expand its physical retail presence in the state. He added that the expansion would also create opportunities for local tailoring units and skilled artisans. Sheetal Kapoor, Co-founder, SHR Lifestyles Pvt. Ltd., said the brand focuses on comfort, fit and functionality across its workwear and occasionwear collections, adding that physical stores allow customers to experience the fit and fabric before purchasing. SHREE, a brand under SHR Lifestyles Pvt. Ltd., was established in 2009 and offers modern ethnic wear for women across everyday, workwear and occasionwear categories.