TikTok expands Out of Phone ads and launches creator newsletter

(KTAL/KMSS) — TikTok is expanding advertiser opportunities and launching a newsletter to assist creators in maximizing their content. TikTok announced that it will expand its Out of Phone advertising program, which launched in 2023. The initiative lets brands take content beyond the mobile app and display it in everyday physical spaces like airports, venues, and even billboards. The social network has now partnered with six companies to expand its real-world presence across the UK, France, Belgium, Spain, and Italy. SHANGHAI, CHINA – JULY 08: Girls watch a advertisement promoting video app TikTok on July 8, 2018 in Shanghai, China. (Photo by VCG/VCG via Getty Images) The goal is to increase visibility in spaces like wellness centers, shopping malls, bars, supermarkets, and universities. In addition to expanding its program, TikTok has also launched a newsletter on Substack to highlight creators' stories. As the platform stated, those subscribed to The Creator's Cut: A Substack by TikTok will 'hear creators share the unexpected paths that brought them to TikTok LIVE, the passions they've turned into something bigger, and the things they've learned along the way.' If you want to subscribe, visit tiktok.substack.com.