GUINNESS OPEN GATE BREWERY LONDON UNVEILS EXCLUSIVE GUINNESS X MASON LONDON COLLECTION!

Guinness Open Gate Brewery London is bringing iconic Guinness artwork into the world of contemporary streetwear and homeware with a brand-new 22-piece collaboration with acclaimed illustrator Mason London. Fans of Guinness and contemporary design can get their hands on the Guinness x Mason London Good Times collection from 4 September 2026, exclusively at Guinness Open Gate Brewery London and Guinness Storehouse in Dublin. The limited-edition collection brings together some of Guinness' most recognisable visual iconography with Mason London's playful illustration style, celebrating the brand's long-standing relationship with art, design and creativity. From Guinness Archives to Contemporary Streetwear The collaboration began with a trip to the Guinness archives in Dublin, where Mason London explored the brand's rich creative history and took inspiration from legendary Guinness illustrator John Gilroy. At the centre of the collection is an undercover toucan – a playful reimagining of Gilroy's instantly recognisable Guinness character. The design appears throughout the collection, which spans organic cotton T-shirts, hoodies, caps and totes, alongside collectible pint glasses, pub mirrors, homeware and a statement bomber jacket inspired by vintage Guinness labels. The result combines Guinness' unmistakable heritage with a fresh contemporary aesthetic, giving fans a new way to celebrate one of the world's most recognisable beer brands. A Growing Creative Story at Open Gate Brewery London The Guinness x Mason London collaboration marks the latest chapter in Guinness Open Gate Brewery London's commitment to contemporary creativity. Mason London's artwork has already featured across the brewery through large-scale murals and installations, while the venue has also worked with creatives including Annie Atkins and Archie Proudfoot. The brewery's creative programme has extended into retail too, with previous partnerships involving brands such as Lazy Oaf and Vintage Threads. With the new collection, Guinness is continuing to position Open Gate Brewery London as a destination where beer, art, design and contemporary culture meet. What Is Included in the Guinness x Mason London Collection? The 22-piece collection offers something for Guinness fans looking to take a little of the brewery's creative spirit home with them. The range includes: Organic cotton T-shirts Hoodies Caps Tote bags Collectible pint glasses Pub mirrors Homeware A statement bomber jacket inspired by vintage Guinness labels Mason London's signature illustrations give the collection a playful edge, while the designs remain rooted in the distinctive visual language of Guinness. Mason London on the Collaboration Mason London said the opportunity to explore the Guinness archives was a major source of inspiration for the collection, particularly the formative work of John Gilroy. The illustrator initially suggested his own humorous takes on the famous Guinness toucan before the idea evolved into a complete collection spanning fashion and homeware. 'I've always wanted my artwork to be worn by people as well as hung on walls – this turned into a whole collection of it, homewares and all, which I'm still slightly stunned by.' The collaboration gives visitors the opportunity to experience Mason London's work beyond the brewery's walls, turning his illustrations into pieces that can be worn, collected and displayed. Get £5 Off a Guinness Brewery Experience There is another reason to visit the Guinness Open Gate Brewery London when the collection launches. Anyone purchasing an item from the Mason London collection at the brewery will receive £5 credit towards tickets for selected brewery experiences. These include: Open Gate Experience Tour A 90-minute behind-the-scenes guided tour and tasting, offering visitors a closer look at the creative brewing process. The Guinness Masterclass A 90-minute premium tasting experience exploring Guinness' history through rare liquids and historic artefacts. Draught & Craft Cocktail Workshop A 120-minute workshop for up to 12 guests, where participants can learn how to create beer-infused cocktails they can recreate at home. Where Can You Buy the Guinness x Mason London Collection? The Guinness x Mason London Good Times collection launches on 4 September 2026. The collection will be available exclusively from the Guinness Good Things store at Guinness Open Gate Brewery London, as well as the Guinness Storehouse in Dublin. Visitors to the London brewery can combine shopping with a brewery experience, exclusive beers and a perfectly poured pint of Guinness – making it an ideal destination for fans of the brand, design and contemporary culture. For more information about Guinness and its latest experiences, visit the official Guinness website. You can also discover more about the Guinness Storehouse in Dublin.