Gap's First Handbag Collection Turned Your Favorite Logo Hoodie Into a Chic Tote — Shop Here

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Can't seem to part with your circa-1990s Gap Arch Logo Hoodie or those five-pocket jeans from the brand that are probably well past their prime by now? Newsflash: You don't have to. In fact, Gap is encouraging customers to recommit to these quintessential apparel releases with its first-ever handbag collection. Dubbed GapBag, it takes Gap's instantly recognizable finishes, silhouettes, and signature touches and reimagines them as a line of bags — ironic and elevated in equal measure. Out as of Tuesday, September 8, the GapBag Collection is already running out of new arrivals, having generated impressive pre-launch buzz amidst armchair fashion insiders and industry heads alike. The denim patchwork catchalls are some of the capsule's hottest commodities available online — having depleted in inventory all too quick for comfort — but they're joined by numerous other styles across materials like cotton, fleece, faux suede, and canvas that you'd be wise to grab before they succumb to the same fate. Particularly worth your investment is Gap's Five-Pocket Tote assortment, which injects standout details of the label's heritage denim (five-pocket stitching; belt loops; gold-tone hardware) into tote bags of three sizes, crossbodies, and satchels. No matter if you're a dark-wash or medium-wash fan, every preference gets fair representation in this slew of carryalls. Gap even takes things up a notch by swathing certain Five-Pocket selections in vegan suede and multiple shades of canvas — effectively nodding to its other beloved bottoms options. Already out of stock in the Standard and Large iterations, this petite purse is outfitted in soft denim and, true to its name, boasts a myriad of pockets for schlepping all your tchotchkes around town. A removable shoulder strap grants the possibility of crossbody wear. Two slip pockets outside, two slip pockets inside, a laptop-friendly capacity, and a 100-percent cotton canvas composition. We'll take three, stat. This utilitarian-chic crossbody features two zippers for maximum peace of mind. Lined in vegan leather and wrapped in vegan suede, this eco-conscious buy is as soft as it is structured. Peep that key-holder tag on the handle — just begging to be dolled up with a fuzzy charm or two. Speaking of charms, Gap thought of that, too — dropping never-before-seen offerings in the category that span patchwork denim bears (if you weren't fast enough in snagging that $498 patchwork bag), headphone cases shaped like self-referencing Denim Five Pocket Totes, and color-happy braided lanyards that Gap suggests pairing with its canvas-bedecked bags. This guy's too cute to say 'no' to, but he also keeps things cool with those raw hems and contrasting washes. Your precious AirPods deserve their very own Gap denim tote. We're burying the lede though, with the lede being Gap's Hoodie Tote lineup of totes, pouches, and even backpacks: unified by unmistakable lettering, familiar colorways from past hoodie rollouts, and a more relaxed sensibility than that of their denim counterparts. These back-to-school heroes are crafted out of jersey, and many have kanga pockets at the front (a further allusion to the generation-defining closet staple). Wear your Gap logo and carry it, too. Benefitting from a water-resistant neoprene lining, this bag closes via cords that resemble a hoodie's drawstrings and has what its maker calls 'just-right slouch.' See for yourself. Paying homage to the place where it all started, Gap created an affordable pouch that overlays a Big Apple graphic on top of those three iconic letters. Because what is G.A.P. without some N.Y.C.? The GapBag Collection continues its creativity streak with items like the Canvas Favorite Tote — which it uses as a blank canvas, literally, for patterns such as leopard print, polka dot, and bandana print. Proportion play is also part of the equation, as Gap experiments with Mini sizes meant to be clutched in the palm of your hand or slung over your torso. Lightweight cotton canvas meets sexy leopard spots. Four pockets and a roomy interior for your busiest days on the go. If Paddington was born in downtown Manhattan, he'd look a little like Gap's charming Brannan Bear — now gracing its Canvas Favorite Tote in patch form. We're similarly enchanted by GapBag's fresh, wide range of crescent bags and cinched-in-the-middle shoulder bags (with the latter being sold in a shearling-clad style for the upcoming chill or a dark-wash denim one with belted detailing, to mimic the accessory strung around your waist). Yes, crescent-shaped bags are still en vogue — especially when they're pampered with a jewel-toned hue as striking and runway-approved as this cobalt. Your jeans don't get to have all the fun. (Practical note: The bag's shoulder strap can be taken off should you wish to carry it, provocatively, like an oversized clutch.) Absolutely every last piece in this curation feels considered and targeted towards a younger, more trend-aware, and more demanding audience — aligning with the overall 'renaissance' the company has been witnessing since Zac Posen stepped in as its executive vice president and creative director. Ideated by Gap Inc.'s executive director of accessories (and former creative director), Reed Krakoff, the rooted-in-the-archives bags carry a distinctly 'IYKYK' energy. You just had to be there when the Arch Logo Hoodie first landed on Gap's shelves in 1995. And you just had to live through buying your first pair of Gap jeans at the mall, mom in tow. But in case you weren't and you didn't, Gap offers another way to experience its most pivotal brand moments and launches — one city schlep at a time. 'For more than five decades, Gap's design language has shaped the way the world dresses. The GapBag Collection draws on that legacy: iconic American style, simple, never plain, built on the idea that form follows function and that luxury is the coming together of style, utility, and design,' Krakoff shares in a press release. 'The Five-Pocket Tote series is emblematic of that unmistakable Gap style, in its broken-in washed denim, jean-stitch detailing, and signature metal shanks. It is made for everyone, every day, every occasion.' What are you waiting around for? Since 1910, WWD — often referred to as 'the fashion bible' — has been the leading industry voice of authority for senior executives in the global women's and men's fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD's breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD's editorial standards and values with quality, expert-backed product selections. Learn more about us here. Stacia Datskovska is a Senior Commerce Writer at WWD and FN. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, wrote about tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor's degree in journalism and international relations. Datskovska frequently covers must-shop accessory releases from heritage brands like Gap.