Cheryl gets glammed up as she shows off her brighter eyes in latest Nivea ad after landing a deal with the skincare brand for second year running

Cheryl was back in the glam seat as her team rallied around her for the star's latest Nivea ad as she promoted the Cellular Age Rewind Eye Serum. Last month the singer, 43, teased her iconic wink as she returned to the spotlight to launch Nivea's new eye serum after becoming the brand's ambassador for the second year running. And making sure to give fans an update on the magic eye serum, the star showed off her brighter eyes after using the product for the past few months. Sitting in the makeup chair she told her team: 'And I have been using it since two three months ago, everyday.' 'So if you think I look brighter under the eye, that's why,' she teased while looking at the camera. 'I think you do to be fair, you look great,' added one of the team, as Cheryl replied: 'You do?' Cheryl got glammed up as she showed off her brighter eyes in her latest Nivea ad on Monday after landing a deal with the skincare brand for second year running Sitting in the makeup chair she teased: 'So if you think I look brighter under the eye, that's why,' while looking at the camera 'I think you do to be fair, you look great,' added one of the team, as Cheryl replied: 'You do?' The post was captioned: 'The eyes always give it away…. so they've been getting a little extra attention lately. 'The new @nivea_uk Cellular Age Rewind Eye Serum is my go-to for brighter, fresher looking eyes.' Cheryl stepped away from the public eye since the tragic death of her nine-year-old son Bear's father, Liam Payne, two years ago. She also hit pause on her music career after welcoming Bear in 2017, choosing to focus on motherhood and TV work, and only returned to the stage in 2024 for the Girls Aloud reunion tour, in memory of her late bandmate Sarah Harding. As she slowly returns to the limelight, last month Cheryl teased her trademark wink ahead of talks she's set for a huge TV gig. Cheryl looked incredibly radiant as she showcased her flawless complexion while posing in a stunning shoot. She displayed her jaw-dropping figure dressed in a slinky blue dress as she promoted Nivea's new Cellular Epigenetics Age Rewind Eye Serum. A Nivea spokesperson said: 'Bringing Cheryl back for a second year felt like the natural evolution of our partnership. 'After her triumphant return last year, she's the perfect embodiment of this campaign as someone who understands that transformative skincare is about embracing innovation, and in the words of Cheryl herself…life's about to get cold.' As well as her brand deal for the second year running, Cheryl is reportedly joining as a coach on the new series of The Voice UK. The Girls Aloud star and former X Factor judge has not been on primetime TV in six years, with her last TV outing seeing her as a dance captain on BBC's The Greatest Dancer back in 2020. However, it is now said that she's been in talks with show bosses 'for months', with filming for the new series kicking off on September 11 in Manchester. A source told The Sun: 'Every year producers ask Cheryl to go on the show, and it's a polite 'no' as the timing has never quite been right. 'This year it's different. She feels ready to re-enter the spotlight and talks are now in the final stages.' The insider continued: 'Things could come crashing down but with three weeks to go until filming kicks off, the production team is working on the assumption she will be doing it. It helps that long-term friend Will.i.am will be beside her on the panel.' The publication notes that negotiations are so far along that they've reached the stage of discussing Cheryl's hair and makeup budget for the show. The Daily Mail has contacted representatives of Cheryl and The Voice UK for comment.