Pragmatic launches in China with IOTE win

Pragmatic Semiconductor is delighted after being awarded the RFID Product Gold Prize at IOTE's 2026 Innovative Product Awards for NFC product portfolio in Shenzhen, China. The win for the pioneer in flexible and sustainable semiconductor technology cited two products in its portfolio: NFC Connect enables next-generation consumer engagement, and NFC Protect combats product tampering and counterfeiting. The company was showcasing its FlexIC technology at IOTE Shenzhen 2026 alongside multiple customer and partner technology and product demonstrations. At the event, Pragmatic introduced its new Chinese brand identity, Pragmatic 湃, demonstrating the significance of the market and commitment of the business to serve regional customers. Pragmatic's innovative flexible chips 'enable physical AI and deliver intelligence in new places to bridge physical and digital worlds'. 'Connected products are a critical tool for brand trust, product authentication and protection, and consumer engagement,' said James Davey, SVP sales, business development & product management, Pragmatic Semiconductor. 'With our award-winning NFC product portfolio, expanding partner ecosystem, and new Chinese brand, we are deepening our commitment to customers in China while continuing to scale our global business.'