Apple's iPhone 18 event is this week. What time, how to watch

We're roughly 24 hours away from Apple's upcoming event where the company usually announces its new iPhones. However, those wanting a base model for the iPhone 18 may have to wait a little longer than usual. Rumors indicate Apple could roll out its premium iPhone 18 Pro lineup this fall while pushing the standard iPhone 18 release into 2027, marking a major shift from the company's traditional launch schedule. Leaks also show the tech giant might be releasing a whole new type of iPhone. Here's what we know so far and when the next Apple keynote could be Apple's annual product announcement event is on Wednesday, Sept. 9, at 1 p.m. ET. You can tune in at home on the Apple website or Apple TV app. Apple has not yet announced a release date for the iPhone 18. However, it might not even be released this year at all. It is widely rumored that September's usual presentation will focus solely on the iPhone 18 Pro and iPhone 18 Pro Max, as well as a brand-new type of phone. The regular iPhone model would instead arrive in stores sometime in early 2027, according to Mashable, CNET and MacRumors. Leaks over the last few months show that Apple is finally joining the party and releasing its first-ever foldable phone, rumored to be named the "iPhone Ultra." According to Mashable, the exact design of the iPhone is unknown but is rumored to be a "wider design than the Pixel 10 Pro Fold, Galaxy Z Fold 7, and the impressive Motorola Fold." Based on rumors and leaks, the iPhone Ultra could look something like this: Apple is also predicted to announce a new Home Hub, a smart home device. Resembling an iPad, the Home Hub is rumored to work with Apple HomeKit-compatible lights, thermostats, locks, security camera systems and speakers. There are a few other products expected too, according to MacRumors and 9to5Mac: Samantha Neely is a trending reporter for the USA TODAY NETWORK-Florida, covering pop culture, theme parks, breaking news and more. You can get all of Florida's best content directly in your inbox each weekday by signing up for the free newsletter, Florida TODAY, at https://floridatoday.com/newsletters. Our editors independently choose our recommendations. Some content is produced with paid support from a third party, however our editorial decisions remain independent. If you buy through our links, the USA TODAY Network may earn a commission. Prices and availability may change.