Smart homes have become very good at adding intelligence one device at a time.
Cameras can recognize people. Lights can follow schedules. Speakers can take voice commands. Storage systems can hold years of family photos and video. Yet the home as a whole often remains fragmented: security footage lives in one app, family files in another, automations somewhere else, and much of the intelligence still depends on separate cloud services. The problem is no longer a lack of smart devices. It is that data, computing, and control inside the home still operate in silos. That is the problem UGREEN is trying to address with HomeAgent.
At its Smart Living Launch Event on Sept. 1 at Gillette Stadium in Foxborough, Massachusetts, UGREEN officially entered the AIoT space with the HomeAgent Series, alongside the new MagFlow Series, while naming New England Patriots cornerback Christian Gonzalez its Global Brand Ambassador.
Rather than positioning HomeAgent as another standalone smart-home hub, UGREEN is building it as a local intelligence layer for the home, bringing storage, AI computing, security, voice interaction, and device control into one system.
The Missing Layer Between Your Data and Your Devices
At the center of HomeAgent is the all-new UGOS Pro, UGREEN's in-house operating system built on a Linux architecture.
UGOS Pro offers professional storage management, robust data security, easy backup and sync, and extensive expandability. HomeAgent builds on that NAS-grade foundation by adding integrated home security, smart-home capabilities, and voice interaction.
That distinction matters.
A NAS stores data. A smart-home hub controls devices. A security system watches the home. A voice assistant provides an interface. HomeAgent is trying to make those layers work together.
Files, photos, and surveillance footage can be stored locally alongside the AI that analyzes them. Security events can become information users retrieve through natural language. The same system managing household data can also coordinate compatible devices across the home.
That common foundation brings together five core capabilities: natural-language interaction through Uliya, local AI and storage, proactive smart-home security, AI Highlights for family memories, and whole-home control.
From Recording the Home to Understanding It
One of the clearest examples is security. With supported UGREEN SynCare cameras, local AI can recognize people, vehicles, pets, and packages, detect events such as a baby crying or an unfamiliar person, generate alerts, summarize recorded events, and help users locate footage through keyword search.
Instead of treating cameras simply as recording devices, HomeAgent turns footage into searchable, actionable information. That same local vision and storage foundation can also serve a very different purpose. With AI Highlights, HomeAgent and SynCare Cameras can identify meaningful moments from long-term family footage and photo libraries, automatically create highlight videos, and display them on UGREEN Gallery smart frames.
A birthday dinner, time with a child, a music practice session, or an interaction with a pet may be meaningless to a conventional security system. To a locally intelligent home, those moments can become memories worth preserving.
This illustrates the larger idea behind HomeAgent: the same household data can create different kinds of value when storage and intelligence operate within the same architecture.
When the Home Becomes Something You Can Talk To
HomeAgent also changes how users interact with that information.
Through Uliya, users can use natural spoken language to control supported devices, check live camera status or event history, and retrieve household information without navigating multiple apps or menus.
The bigger shift is from controlling devices individually to interacting with the home as a whole. Rather than opening one app after another and issuing separate commands, users can simply express what they want, while HomeAgent works in the background to understand the request and coordinate the relevant supported devices.
With support for standards such as Matter and ONVIF, HomeAgent can also bring compatible third-party devices across different brands and categories into the same local ecosystem. Users can create home modes and coordinated actions, allowing multiple supported devices to respond together.
The goal is not simply to make individual devices easier to control, but to make the home behave more like one system.
What Happens When the Home Needs More Computing Power?
UGREEN is pushing that idea further with the MasterAgent MA100.
Powered by NVIDIA® Jetson Thor™ T5000, MA100 delivers up to 2,070 FP4 TFLOPS of local AI computing performance, enabling larger models and more demanding workloads to run locally.
The logic is straightforward: if future homes are expected to understand more context, process more data, and coordinate more devices, they will also need substantially more local computing power.
If HomeAgent represents UGREEN's attempt to give the smart home a brain, MasterAgent represents the higher-performance version of that vision.
The Bigger Bet Is Local Intelligence
None of HomeAgent's individual ingredients are entirely new.
NAS systems already exist. Smart-home hubs exist. Security cameras exist. Voice assistants exist. Local AI exists.
What makes UGREEN's approach more interesting is the attempt to bring those previously separate layers into one local architecture.
The company is effectively betting that the next phase of the smart home will not be defined by adding more connected devices, but by giving those devices a shared intelligence layer that can store, understand, and act on household data closer to where it is created.
If that model works, the next smart-home competition may not be about who makes the smartest camera, speaker, or light.
It may be about who builds the intelligence layer that makes all of them feel like one home.
Also Announced at the Event
UGREEN also introduced the Smart Speaker for Uliya and UGREEN Gallery, extending voice interaction and family-content experiences across the home.
The company separately unveiled its new MagFlow Series, including the UGREEN MagFlow Pro Magnetic Power Bank 10000mAh 25W, the MagFlow Pro 3-in-1 Magnetic Wireless Charging Stand 25W, and the MagFlow 2-in-1 Foldable Magnetic Wireless Charger 25W.
Price and Availability
Pre-orders for the UGREEN HomeAgent HA100, HA100 Pro and UGREEN MasterAgent MA100 are now open through the UGREEN AIoT Official Store.
The official Kickstarter crowdfunding campaign will launch on Oct. 27, 2026.
Other announced AIoT accessories will be introduced as part of the Kickstarter campaign beginning on Oct. 27. During the pre-order period, customers can place a deposit starting from $50 on any of the three hubs to secure the Super Early Bird Price at 50% off.
All three MagFlow products are now available. UGREEN MagFlow Pro Magnetic Power Bank 10000mAh 25W is priced at $149.99 through the UGREEN official store and Amazon; UGREEN MagFlow Pro 3-in-1 Magnetic Wireless Charging Stand 25W is priced at $159.99 through the UGREEN official store and Amazon; and UGREEN MagFlow 2-in-1 Foldable Magnetic Wireless Charger 25W is priced at $59.99 through the UGREEN official store and Amazon.
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