The growing promotion of skin-lightening

The growing promotion of skin-lightening products has reinforced unrealistic beauty standards in society. Advertisements frequently associate lighter skin tones with attractiveness, confidence and professional success, creating unnecessary pressure on consumers. Young people are particularly susceptible to such messaging because of their exposure to social media and commercial advertising. Some consumers may also use cosmetic products without understanding their ingredients or possible health effects. Regulatory authorities should ensure that cosmetic manufacturers provide accurate information and avoid misleading advertising claims. Schools, families and media organisations should promote greater acceptance of different appearances. Confidence and personal achievement should not be determined by skin colour or socially imposed beauty standards. HIRA SALEEM RAWALPINDI