BCCI Secures Over INR 130 Crore in New Associate Partnerships for Home Season With Campa, SBI Life and ChatGPT

The Board of Control for Cricket in India (BCCI) has announced the appointment of Campa, SBI Life, and ChatGPT as Associate Partners for India Home Cricket. The agreements span a two-season period, commencing with India's upcoming home series against the West Indies and running through March 2028. Financial Growth and Commercial Portfolio The three new partnerships carry a combined deal value exceeding INR 130 crore, marking a 44 per cent increase over the previous commercial cycle, BCCI reported. The development highlights the expanding commercial appeal and audience reach of the Indian home cricket season across multiple industries. Cricket at Asian Games 2026: IOA Reportedly Rejects BCCI's Request for Special Accommodation. BCCI President Mithun Manhas noted the significance of the financial uptick, stating: "India's home season continues to be a valuable and sought-after sporting property in the country, and the signing of Campa, SBI Life and ChatGPT is a strong endorsement of the strength of the Indian cricket ecosystem. The big increase in the combined value of these partnerships is particularly encouraging. It reflects the trust that leading brands have in the reach, engagement and commercial potential that comes with being associated with BCCI." Manhas further added, "Each brings a distinct brand and proposition to Indian cricket, and we look forward to working with them to build strong associations that create greater value for all stakeholders." Leadership Remarks on Fan Engagement Echoing these sentiments, BCCI Honorary Secretary Devajit Saikia emphasised the broader impact of the collaboration on fan experiences and brand confidence. "The significant growth in the value of our home season partnerships reflects the strength of the property and the confidence that brands have in the BCCI and Team India. A 44 per cent increase in the combined deal value, with the latest partnerships valued at over INR 130 crore, is a significant achievement and demonstrates the strong demand for association with Indian cricket," Saikia said. India U-19 Bowler Rohit Yadav Handed Two-Year Ban by BCCI Over Age Fraud. "Campa, SBI Life and ChatGPT represent three very different and exciting categories, and their association highlights the diverse opportunities that our home season offers. We are pleased to welcome them as Associate Partners and look forward to working with them to create new ways to engage with fans and enhance their experience of Indian cricket," he added. TruLY Score by LatestLY Rating: 5 TruLY Score 5 – Trustworthy | On a Trust Scale of 0-5 this article has scored 5 on LatestLY. It is verified through official sources (BCCI). The information is thoroughly cross-checked and confirmed. You can confidently share this article with your friends and family, knowing it is trustworthy and reliable. (The above story first appeared on LatestLY on Sep 08, 2026 10:03 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).