Gigi and Bella Hadid star in Guest in Residence Fall 2026 campaign

Summary Model sisters Gigi Hadid and Bella Hadid are taking their latest fashion collaboration to the American West, joining forces for Guest in Residence's Fall 2026 campaign. Guest in Residence, the fashion label founded by Gigi Hadid, has unveiled the campaign as a celebration of the landscapes, traditions and relaxed spirit associated with the American West. With Gigi and Bella Hadid at the center, Guest in Residence combines family memories, Western landscapes and contemporary knitwear into a campaign designed to capture the spirit of Fall 2026. AI Generated Summary Model sisters Gigi Hadid and Bella Hadid are taking their latest fashion collaboration to the American West, joining forces for Guest in Residence's Fall 2026 campaign. The new campaign, titled 'Guest in the West,' draws inspiration from the sisters' childhood experiences in nature and their family adventures on farms. Guest in Residence, the fashion label founded by Gigi Hadid, has unveiled the campaign as a celebration of the landscapes, traditions and relaxed spirit associated with the American West. The collection brings together the brand's signature approach to comfortable knitwear with a setting that reflects the warmth and freedom of rural life. The campaign was photographed by Clara Balzary at Diamond Cross Ranch in Jackson Hole, Wyoming. Surrounded by wide golden grasslands and dramatic mountain peaks, the location provides a striking backdrop for the Fall 2026 collection while reinforcing the campaign's connection to the outdoors. Gigi and Bella appear together throughout the campaign, highlighting both their individual personalities and their close relationship as sisters. Their presence also adds a personal element to the project, particularly because the campaign is rooted in memories of growing up around natural landscapes and spending time on farms. 'Guest in the West' explores the contrast between the rugged character of the American West and its more welcoming, comfortable side. The campaign presents the region as both untamed and familiar, combining expansive outdoor scenery with pieces designed to offer a sense of ease and warmth. The collection reflects Guest in Residence's focus on knitwear while introducing a seasonal aesthetic influenced by Western surroundings. Soft textures, practical silhouettes and relaxed styling complement the natural environment, creating a visual story that feels both sophisticated and effortless. For Gigi, the campaign represents another chapter for the fashion company she established. Since launching Guest in Residence, she has developed the label around high-quality knitwear and versatile pieces intended to become part of everyday wardrobes. The Fall 2026 campaign continues that identity while exploring a more distinctly American setting. The collaboration with Bella also brings an added sense of authenticity to the campaign. Having grown up together, the sisters are able to naturally reflect the themes of family, familiarity and shared memories that run through the project. Their appearance together gives the campaign a personal quality rather than presenting the Western setting simply as a fashion backdrop. The Wyoming location further emphasizes the collection's connection to nature. The open fields, mountains and rustic surroundings create a contrast with the polished world of high fashion, allowing the clothing to be presented in an environment that feels relaxed and authentic. The campaign also focuses on the emotional connection people can have with places they consider home. Through its imagery, 'Guest in the West' encourages viewers to think about familiar surroundings, childhood memories and the comfort that comes from reconnecting with nature. With Gigi and Bella Hadid at the center, Guest in Residence combines family memories, Western landscapes and contemporary knitwear into a campaign designed to capture the spirit of Fall 2026. The result is a fashion story that balances rugged outdoor energy with refined styling, while keeping comfort and a sense of home at its heart.