Channel 4 Served launches new food series in partnership with Maggi

Channel 4 Served launches new food series in partnership with Maggi Channel 4 is expanding its partnership with Maggi via a short-form recipe series for Channel 4 Served The new series will feature popular Channel 4 Served chefs Jono Yates and Verna Gao, who will create a range of dishes celebrating the connections and memories that food can create. The recipes will combine indulgent comfort food with Asian-inspired flavours, with each dish featuring an everyday Maggi product. Among the dishes on the menu are Korean BBQ Chicken Loaded Fries, Carbonara Style Noodles and Teriyaki Chicken Bao, with the recipes designed to be enjoyed and shared with friends and family. Building on the Shared Plates partnership The new content forms part of Channel 4's ongoing partnership with Maggi and follows the release earlier this year of the longer-form branded entertainment series Shared Plates. The series, released on Channel 4's YouTube channel, saw comedian Jack Skipper team up with everyday cooks to prepare a dish for someone special in their lives. The programme focused on the personal stories and emotional connections behind the food being prepared. Sam Hicks, Head of Advertiser Strategy at Channel 4, said the partnership was built around the ability of food to bring people together. 'Our partnership with Maggi is rooted in the power of food to bring people together with emotionally resonant storytelling and delicious recipes,' he said. 'We're excited to bring another wave of content to viewers through our ongoing partnership with Maggi.' A social-first approach The latest series has been produced by 4Studio, Channel 4's in-house digital production unit. Episodes will be released across Channel 4 Served's YouTube, Instagram, TikTok and Facebook channels. The campaign will also include an ad-pause placement. The new series continues Channel 4 and Maggi's partnership, combining recipes with the shared experiences and emotional connections that food can bring. The new Channel 4 Served series launches on YouTube, Instagram, TikTok and Facebook today, 7 September 2026.