Viamedia.ai names Manon Rinsma Leonard VP of People Operations As Company Continues Growth Trajectory

LEXINGTON, Ky., Sept. 08, 2026 (GLOBE NEWSWIRE) -- Viamedia.ai , a next-generation ad tech company focusing on scaling a local-first omni-channel operating system, today announced it has hired Manon Rinsma Leonard to the role of Vice President, People Operations. Rinsma Leonard, who has more than a decade of experience leading organizational operational efforts, will be tasked with building the systems, clarity, accountability, and employee experience that enable Viamedia's people and business to perform at their best. 'Viamedia continues to grow as we guide advertisers through the fragmented media landscape, which makes it critical that our entire organization works as a cohesive unit,' said Evan Rutchik, President and Chief Strategy Officer of Viamedia.ai. 'Manon is a results-driven executive leader with a wealth of experience leading cross-functional initiatives. As we continue to build out an omnichannel operating system that can help advertisers wherever they serve media, Manon will be instrumental in helping our team function at the highest level.' As other companies in the ad tech space contract or layoff parts of their workforce due to economic uncertainty, Viamedia continues a growth trajectory. Following the 2025 acquisition of LocalFactor, Viamedia has continued adding new clients, partners, and employees, while also making technological innovations for advertisers, broadcasters and MVPDs. These include the launch of the Parrot ADS technology platform, significant updates to its Geo-Graph™ solution, and growing its exclusive video footprint through a partnership with broadband communications provider Sparklight. Most recently, CPG and advertising technology executive Drew Childers joined as Vice President, CPG & Retail Media. Rinsma Leonard's background spans creative leadership in the entertainment industry and executive accountability coaching with companies across advertising, AI, and e-commerce. She brings structure, clarity, and accountability to complex organizations while inspiring teams, strengthening collaboration, and keeping people at the center of every decision. 'Viamedia is a true leader in the advertising technology space, thanks to both its innovation and its leadership team,' said Rinsma Leonard. 'It's exciting to join a fast-moving enterprise that is taking advantage of the big changes in the media landscape to build something new and sustainable. I look forward to working with the team as we continue to grow and build a company that helps both advertisers and our employees accomplish their results.' About Viamedia.ai Viamedia.ai combines trusted local television expertise with AI-powered digital innovation to deliver unified omnichannel advertising solutions. The platform enables brands and agencies to plan, activate and measure campaigns across linear TV, connected TV and digital channels through a single, intelligent interface. For more information, visit www.Viamedia.ai. Contact: Broadsheet Communications for Viamedia.ai Rich Cherecwich rich@broadsheetcomms.com