Ford Motor Company (F) Goldman Sachs Communacopia + Technology Conference 2026 summary

Dealer education and early customer activation are key to driving engagement and stickiness. Emphasis on building engaging, non-generic digital products layered onto beloved vehicles. Leveraged growing active customer base and app usage to improve vehicle health data and customer experience. Focus on integrating hardware and software, emphasizing four customer interaction pillars: build, thrill, adventure, and elevate. Shifted from siloed digital products to a connected system, enhancing customer value and engagement. Flywheel consists of scale, activate, engage, and monetize, compounding value over time. Early engagement metrics, such as time to first feature use, are prioritized over lagging indicators like subscriptions. Engagement with multiple digital services increases customer retention and lifetime value. Monetization includes both direct digital product sales and indirect revenue from service alerts and maintenance.