Abbottabad - The Khyber Pakhtunkhwa government has launched a comprehensive awareness campaign to ensure the safety, guidance and facilitation of tourists visiting the province, particularly Galiyat, on the directives of Special Assistant to Chief Minister on Tourism and Culture Malak Adeel Iqbal and Chief Secretary Shahab Ali Shah.
As part of the campaign, the Khyber Pakhtunkhwa Culture and Tourism Authority (KPCTA) organized a press briefing for Peshawar-based journalists at the Tourism Facilitation Centre (TFC) in Abbottabad.
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Speaking at the briefing, Culture and Tourism Officer Saima Imran highlighted the role of Tourism Police and Rescue 1122 teams in facilitating tourists. She said field teams were assisting visitors, distributing awareness material and providing safety guidelines at major tourist destinations.
She said, on the instructions of Tourism Advisor Malak Adeel Iqbal, Secretary Tourism Saadat Hassan and KPCTA Director General Shahid Khan, special attention was being given to the safety of riverbanks and seasonal streams to prevent drowning incidents at high-risk locations, including Swat, Lake Saif-ul-Malook and the Kunhar River in Naran.
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Saima Imran said tourists should exercise extreme caution in view of forecasts of heavy monsoon rains and flash floods and strictly avoid entering turbulent or swollen water channels. She noted that several tourists had lost their lives while attempting to take photographs, selfies and videos near dangerous water flows. She appealed to tourists to exercise personal caution, particularly at remote and unmonitored locations where Tourism Police and Rescue 1122 personnel may not be immediately available, stressing that the protection of human lives should remain the top priority.
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