Spotify to add 'AI Persona' badges to AI-generated artist profiles

Spotify said on Tuesday it would begin adding 'AI Persona' badges to some profiles from ​mid-September to give listeners more transparency about whether the artist behind the music was a real person. Listeners have expressed concerns about artist profiles that appear ​human but instead represent AI-generated personas, the ​media streaming platform said. Spotify will display the ⁠badge on banners and About sections in artist ​profiles, as well as in Search and on ​track rows across playlists. Starting Tuesday, artists can disclose that their profile represents an AI Persona through Spotify for Artists. Spotify ​will also review profiles whose public identity ​appears to represent photorealistic AI-generated imagery. Artists whose profiles are flagged by Spotify's review team will be notified ​and given ​an opportunity ⁠to self-disclose or appeal, it said. Spotify said it will exclude ‌AI ⁠Personas from editorial and algorithmic recommendations by default unless users follow those artists. Listeners will also be able to see ​whether an artist transparently shared that they ​were ⁠an AI Persona or whether Spotify identified the profile through its own review. Spotify added that the ⁠badge ​will be based on an ​artist's public identity and not how the music was made. Cover photo: Spotify