Chery Master Pakistan Launches Chery Q, Setting a New Standard in Everyday Mobility at PKR 5,554,000 for a Limited Time

A New Standard in Everyday Mobility. Chery Q brings exceptional space, intelligent technology, uncompromised safety and unparalleled convenience to the everyday car. KARACHI, September 18, 2026: Chery Master Pakistan has officially announced the limited introductory price of Chery Q at PKR 5,554,000 at the Pakistan Auto Show 2026, as a new proposition designed to change what consumers expect from their everyday car. As a limited-time offer, Chery Q customers will receive a complimentary 7kW home charger worth PKR 100,000. The launch marks the latest step in Chery Master Pakistan's rapidly expanding New Energy journey. Following the back-to-back introduction of Tiggo 7, Tiggo 8 and Tiggo 9 PHEVs, Chery Master has built Pakistan's largest PHEV lineup in just seven months. With Q, the company now takes the next step towards pure electric mobility, continuing its ambition to revolutionize Pakistan's NEV landscape and make advanced New Energy mobility more accessible to everyday Pakistanis. The journey is driven by a simple belief: mobility must keep moving with the needs of people. As the world moves rapidly towards New Energy vehicles, Pakistan faces its own need for smarter, more efficient and accessible mobility. Rising fuel costs, fuel availability concerns and rapidly growing solar adoption are changing the equation for families and the country itself. At the PKR 4.5–6 million price point, Pakistani consumers have traditionally learned to accept compromises in space, technology, safety, convenience and running costs. Chery Q challenges why these compromises were ever accepted. Q brings the strengths of different categories together in one everyday car: 94% lower running cost than a hatchback, more comfortable than a sedan and more spacious than an SUV. 3 cars in 1. A full package. By bringing together what consumers would normally have to compromise between, Q creates a space of its own: the Q Segment, redefining what an accessible people's car can offer. At the heart of the proposition is YOUR Q: an upgrade, not a swap. Q delivers C-SUV-like space in a compact footprint, with a 1,811 mm width, 2,700 mm wheelbase and 152 mm rear knee room. It combines this with electric rear-wheel drive, mobile app control, voice command, 6.6 kW V2L, six airbags, L2 ADAS with 21 functions, a 540° HD camera, Automatic Parking and a 15.6-inch 2.5K display with Android Auto and Apple CarPlay. Q also changes the running-cost equation. Its 42.7 kWh battery, up to 400 km NEDC range and 9.4 km/kWh efficiency make it particularly relevant for households with solar. At 20,000 km annually, a typical petrol vehicle can cost approximately PKR 488,000–569,000 in fuel, compared with approximately PKR 30,000 for Q on solar. The impact extends beyond personal savings. Pakistan's EV sales increased 257% between FY2024–25 and FY2025–26, while 17 GW of solar PV was imported in 2024. With the petroleum import bill reaching US$16.86 billion in FY2025–26, the transition towards locally generated energy and efficient mobility carries benefits for families, communities, the environment and Pakistan's energy equation. Global technology. Master confidence. At the heart of Chery is family, a philosophy that aligns with Master Group's relationship with Pakistani families. Chery brings 23 consecutive years as China's No. 1 automobile exporter, 130+ countries and more than 20 million customers, while Master Group brings 60+ years of legacy and more than 40 years in automotive, with the trust and love of millions of Pakistanis across generations. That trust is now being carried into the next generation through high-quality products, advanced technology, ever-ready parts and service support, backed by Chery Master and its dealer partners. With 14 3S dealerships across 8 cities and plans for 20 dealerships across 12 cities within six months, the network continues to bring the Chery experience closer to customers. With Q, Chery Master continues its journey of revolutionizing Pakistan's NEV landscape, bringing global technology, Master's trusted local strength and an accessible people's car together for the families of Pakistan. The compromises were seen. Hence Q was chosen. YOUR Q. AN UPGRADE, NOT A SWAP.