Webmasters Kenya unveils WasaaChat for digital creators

Technology company Webmasters Kenya has unveiled WasaaChat, a platform aimed at helping creators and entrepreneurs monetise their communities and digital services. The launch comes after the company was featured in the Kenya 2026 edition of Forbes Africa as part of its Africa Undiscovered series. The profile highlights Webmasters Kenya's development of Kenya's eCitizen platform and its shift into venture building. The company says it digitised more than 22,000 government services through eCitizen, including passport applications and tax payments. Webmasters Kenya founder and chief executive James Ayugi said the platform was developed to improve access to government services, enhance data security and reduce bureaucratic delays. "We've touched every part of a citizen's life, from birth to death, and the business journey from start to end," Ayugi said. In 2024, the company introduced a venture builder model to support entrepreneurs with infrastructure, technical expertise and access to funding. According to the company, the model currently supports more than 50 ventures and has facilitated more than US$2 million in investment. Ayugi said the model was intended to address gaps facing young African entrepreneurs. "Even though young Africans can think big, they are thinking small because they lack support," he said. WasaaChat is part of the company's expansion into the digital creator economy. Ayugi said the platform is intended to provide tools that enable citizens to automate small businesses and digital services. "Moving forward, we want to bring the right tools to help citizens automate their small businesses and the services they offer," he said. Webmasters Kenya said Kenya's national ID verification systems and integrated payment networks could support further growth in digital services and citizen-led economic activity. The company said it hopes to extend its work beyond public systems into the wider economy. "By addressing these gaps, we can extend our impact beyond public systems and into the wider economy, creating jobs and prosperity," Ayugi said.