Trump demands Bombardier quit US market unless it builds planes there

Investing.com -- U.S. President Donald Trump on Monday called for an immediate end to Bombardier sales in the United States, threatening to shut the Canadian planemaker out of a market that accounts for more than half its revenue. Bombardier (TSX: BBD.B), also traded in the United States as BDRAF, faces an existential revenue threat if Trump's demand is enforced: analysts, per Investing.com market context, forecast the company's full-year 2026 revenue at approximately US$10.2 billion, and Trump's own claim that more than 50% of Bombardier's sales originate in the United States implies a US market ban could put roughly $5 billion in annual revenue at risk. "NO MORE SELLING BOMBARDIER IN THE UNITED STATES! Their products aren't good enough!" Trump wrote on Truth Social. "Over 50% of their revenue comes from the United States — They live off American Buyers, American Companies, American Airports, and American Service — All while Canada blocks our GREAT American Banks, and Companies, throughout the U.S.A. If they want our Market, they must build here, and stop treating America like a 'piggybank.'" The post escalates a dispute with deep roots. In January, Trump had threatened to decertify Bombardier Global Express jets and impose 50% import tariffs on Canadian-built aircraft, but neither measure was carried out. Instead, Canada certified several Gulfstream Aerospace planes in February 2026, which Trump portrayed as a direct result of his pressure. Speaking at the White House on September 2, Trump told reporters: "So I said I'm putting a major tariff on Bombardier until Gulfstream is certified. They got certified in two hours. I got a call from the prime minister." He also claimed a personal acquaintance had spent $60 million pursuing Canadian certification for Gulfstream over nine years before that breakthrough. The renewed threat lands at a moment of broader bilateral rupture. Canada's counter-tariffs on $27.6 billion worth of US goods, carrying rates between 15% and 50% across more than 700 American products including steel, dairy, and wood, are set to take effect at 12:01 a.m. Tuesday, September 8. The Prime Minister's Office confirmed no talks between Prime Minister Carney and Trump are scheduled for Monday. US Trade Representative Jamieson Greer, in a CBC News interview, warned that Washington will not absorb further Canadian retaliation: "If there's further retaliation from the Canadian side, of course, we're not going to just sit down and take that. Our view is, 'Don't retaliate.'" For Bombardier specifically, the financial stakes are substantial. The company's Q2 2026 revenue rose 6% year-over-year to US$2.2 billion on 32 aircraft deliveries, with services revenue hitting a record US$674 million, up 14% from the prior year, according to Yahoo Finance. Full-year 2025 revenue came in at US$9.55 billion, a 10% gain over 2024. Those results now sit under a cloud: no White House or Commerce Department mechanism for enforcing a sales ban has been specified publicly, and Bombardier had not issued a public response to the Truth Social post as of Monday afternoon. The political backdrop is equally uncomfortable for the White House. A Reuters/Ipsos poll published September 1 found only 20% of Americans support higher tariffs on Canada, while 57% oppose them, a domestic headwind as the administration escalates on multiple fronts simultaneously. Related articles Trump demands Bombardier quit US market unless it builds planes there Upcoming Anthropic and OpenAI IPOs could trigger early tax-loss selling Barclays upgrades ASOS to Equal Weight, doubles price target on debt outlook