National KOL Conference 2026: The Role of Public Opinion Leaders

On the red carpet, actors Le Phuong and Le Minh Thuan, rappers Den Vau and Dat G, runner-up Quynh Chau and Thuy Van, and musician Nguyen Minh Cuong... were also present early to participate in the dialogue sessions. Looking back at the 2026 National KOL Conference, it's clear that the content creation profession is entering a turbulent transitional phase. The explosion of AI, deepfake technology, and the rapid spread of information are posing countless challenges for content creators: from identifying authenticity and protecting copyrights to maintaining public trust. During the morning dialogue session, runner-up Thúy Vân shared that people now spend a lot of time online, sometimes even more than in real-life interactions. According to Thúy Vân, the authenticity of a personal brand doesn't lie in whether the person is "always right," but rather in their ability to recognize mistakes and correct them responsibly. She believes that every individual, KOL, KOC, and related entities have a role to play in creating a civilized, healthy, and positive digital environment. Miss H'Hen Niê (in pink) shared her thoughts during the panel discussion that afternoon. Similar to runner-up Thúy Vân, Miss H'Hen Niê also believes that everyone needs to be responsible for their statements on social media, especially those with influence. The Ê Đê beauty admitted to having made "slip-ups" on social media and is ready to face her mistakes and correct them with a sincere apology. These incidents have helped H'Hen Niê better understand the impact of social media. According to musician Nguyen Minh Cuong, the rapid development of AI is creating profound changes in social life, while also posing numerous challenges for content creators. He believes this serves as a reminder for creators to constantly innovate, be more vigilant and responsible with each product they deliver to the public, because the unique value and imprint of human beings are what will prevent them from being replaced by AI. In addition, runner-up Che Nguyen Quynh Chau also believes that every citizen has a responsibility not only to create content but also to carefully verify and filter information before sharing any information on social media platforms. Source: https://thanhnien.vn/hoi-nghi-kol-toan-quoc-2026-vai-role-of-those-who-keep-their-attraction-on-public-185260907185409896.htm